Batch personalization, DMO activation and AMPscript

Updated Nov 8, 2026 · Based on Salesforce docs updated 2026-08-27

For channels that don’t call the API in real time — like email — precompute decisions in batch for a segment, write them to a DMO, and read them where you need them, for example with AMPscript in a Marketing Cloud Engagement email send.

Run batch and activate

1. Create a Batch Personalization for a Data 360 segment.
2. It writes decisions to the Batch Personalization Output DMO.
3. Activate the DMO to your destination (Marketing Cloud Engagement, GCP, Amazon S3, or Azure).
4. In the email, read the activated row’s decision fields with AMPscript.

%%[
var @decisionContent
set @decisionContent = Lookup(
  "Personalization_Activation",
  "ContentValue",
  "SubscriberKey",
  _subscriberkey
)
]%%
%%=v(@decisionContent)=%%