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Data mapping

Every connector lands raw data in data lake objects (DLOs) — tables shaped however the source system sends them. Personalization doesn’t read DLOs directly; it reads data model objects (DMOs), Data 360’s standardized schema. Data mapping is the step that connects the two: you tell Data 360 which DLO field fills which DMO field, so identity resolution, segmentation, and personalization all see consistent, predictable data no matter which connector the data came from.

In this section

Map DLOs to standard DMOs

Map a source DLO’s fields to a standard DMO, including adding custom fields on the Goods Product DMO.

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