Calculated insights
A calculated insight (CI) is a metric Data 360 computes and aggregates from your Data 360 data — things like a customer’s lifetime value, an engagement score, or a top-sellers ranking. You build CIs on top of the data you already have, then make them available to the rest of Personalization.
In this section
Build standard and real-time calculated insights
Create calculated insights like Top Sellers, in batch and real time, for recommenders and segments to use.
Add calculated insights to the data graph
Expose your calculated insights on the item or profile data graph so recommenders can read them.
Build segments for personalization
Create the Data 360 segments that targeting rules and batch personalization use.
Discussion
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